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How to Find Your Target Audience on Social Media

Attention is precious in today’s World. With the huge amount of information that comes to us every day from all the screens, finding someone who is listening is not easy. It is also a huge challenge in the world of social media. Every day, companies set up thousands of social media profiles, but many of them will remain unnoticed. Moving ahead with your social media profile outside the circle of your close friends is not an easy task. Bosting it is even more challenging! Luckily, there are several ways to achieve this.

Let’s say you are a marketer and want to promote your business. Or maybe you dream of a career as an influencer on Instagram. Yeah, that sounds good, isn’t it:). Or you just want to grow your Youtube channel. This article is for you. We will tell you how to get more followers and grab more attention on social media.

Attention is precious in today’s World. With the huge amount of information that comes to us every day from all the screens, finding someone who is listening is not easy. It is also a huge challenge in the world of social media. Every day, companies set up thousands of social media profiles, but many of them will remain unnoticed. Moving ahead with your social media profile outside the circle of your close friends is not an easy task. Bosting it is even more challenging! Luckily, there are several ways to achieve this.

Be Where Your Audience Is

It sounds simple, but surprisingly, it takes a long time to understand this basic rule. In the world of social media if you don’t have listeners it is perhaps because you are not looking for them in the right place.

Let me explain it a bit. Social media users rarely use one communication channel. For example, if you are a gamer and want to boost your YouTube or Twitch channel, these platforms are not the only place where your potential followers are. In the gaming tribe, especially among the younger gamers, Twitter is becoming hugely popular, and Instagram also plays an important role. If you look for them on Facebook, it’s just a waste of your time and effort because this group simply ignores it.

Be where your potential followers are. Don’t look for them where they are not.

Publish Good and Interesting Content

The reason no one is listening to you may unfortunately be the same as it usually is in normal life. Perhaps you are not saying anything interesting! Unfortunately, this is often the main reason so many companies fail in the social media world.

Focus on finding and publishing things that attract attention. Look for new and interesting topics, it always grabs attention. Try to stand out from the crowd. Remember that interesting very often means personal. People are interested in what we say because we say something personal. It should be your message and not another version of what you had from the others. Look for emotions that motivate your audience and build an interesting message!

Track Your Competitors

People are usually interested in similar things to what they already like, and it works the same in social media marketing. If someone likes interior design, he probably already follows several such accounts on Instagram. It is important to reach these people!

Usually, social media channels have algorithms for suggesting new accounts and profiles based on their previous interests. Instagram is a very good example here. But you can do even more! By analyzing the profiles of your competitors or similar profiles, you can see who is following them and try to grab their attention. Moreover, where hashtags are used, like on Instagram or Twitter, using the same hashtags as your competitors do is a good idea to reach a similar audience.

Run a Giveaway Contest

Contrast and giveaways are a great way to grab attention and get more audience on social media. It is a pretty easy task to achieve. All you have to do is offer some reward for the people who participate in the game. Usually, a product you sell or promote, your own service or product can be the best prize for this. Why? Because you not only give something valuable but also personalized. It is another way to promote your products: people will be more likely to be interesting in what you offer and follow your profile.

Everybody likes to get something for free and that’s why sweepstakes are so engaging and fun. If you plan to create a contest, giveaway maker Socialman is the tool that can help you to run it on multiple social media platforms like YouTube, Instagram, or Facebook. With an easy and no-headache setup process, this giveaway platform will let you focus on your ultimate goal: getting new followers and growing your audience!

Be Entertaining

Seriously: don’t be too serious about what you publish on social media. Unless being serious is deeply related to the type of your business or the product you sell, usually, we don’t expect the content on social media to be deadly serious. People are using social media in their free time and many o them don’t want to see boring things there.

Try to keep it in mind and find the right balance between the ideas you want to publish and the language you use. But be careful, being too entertaining is also very risky, and of course respect the others.

Wrap it Up

Although growing your social media audience and increasing engagement is not an easy task, I hope now it is a bit more clear. With your fresh ideas in mind, a good positive approach, and the correct tools you should stay in front of your competitors pretty soon!

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