Youth is the future generation. It’s here and it wants to be part of your brand. This is where your brand can make a difference.
Understanding the various facets of student marketing will help you formulate a strategy that fits their needs and interests.
Who are Generation Z?
Generation Z is often referred to as a generation that doesn’t drink or use hard drugs. According to a survey, 25% of Gen Z do not drink alcohol and 91% do not do drugs.
This generation has learned to be careful with their decisions and avoid making the same mistakes that their predecessors were forced to make. Even if they earn the highest degree grades, they know that even the best salary can be hard to come by.
What does all this mean for brands?
With the rise of the internet, Gen Zs have unlimited access to information at their fingertips. This is why it is so important that your brand is always up to date with the latest trends and information.
The rise of fast delivery services like Amazon has given consumers greater access to a wider variety of goods and services globally. This is why reputation is so important.
Gen Zs will buy from brands that are good for them and the environment. They are also using their purchasing power to champion causes and protect the planet.
The new generation of students is also interested in mental and physical wellbeing. This is good news to retailers who can offer these products to their students.
Although only 2% of the respondents were vegans, many more consider themselves meat-reducers due to their health or environmental concerns. This is also why it’s important for food companies to step up their efforts in terms of responsible sourcing.
To win over Gen Zs, demonstrate your commitment to responsible sourcing, animal welfare, and environmental sustainability. But be human first!
Gen Zs are quick to respond to freebies and discounted products that are easy to use. This generation is also very loyal and spend heavily on luxuries.
Students who are cash-poor are more likely to make buying decisions due to the simplicity of their savings.
To attract Gen Z, offer them products that enhance their nights out, such as gaming consoles and TV subscription packages.
You need to follow and engage with key influencers to be successful.
Zoella is just one example of how powerful a personal brand can be. Be sure to keep up-to-date with the latest trends and influencers to ensure that your brand is positioned for success.
These individuals are known as nano influencers because they have small followings but high engagement rates. They will work hard to gain recognition and loyalty from their followers. Treat them like VIPs by rewarding them regularly and send them event tickets.
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Studies reveal that emotions are the main reason why people make decisions when it comes to buying. On Results Day, many students will make a purchase to mark this occasion. This is also a great time to promote products that are high-value.