The ongoing pandemic has revamped the way businesses operate. In the last year, we have seen many products and services have gone online. And people are more engaged online than they ever have been.
The reason for these developments can be concluded by the fact that digital marketing has grasped the pandemic as an opportunity to flourish itself as the leading industry in 2021.
Today, you will find more ads running through social media networks than TV ads. Or any other marketing strategies. This shows that businesses have finally understood what digital marketing is capable of.
Top Digital Marketing Trends In 2021
While there are certainly new technological trends in the market, we cannot forget that digital marketing has something new to offer in 2021.
We have identified a few digital marketing trends that can be the next big thing in 2021.
1. Facebook Ads
As consumers spend more of their free time on social media platforms, marketers are using the network to reach out to new prospective customers. One of the most common methods to do so is facebook ads.
Facebook ads were one of the pillar marketing strategies in 2020 for the marketer. Seeing how it performed last year, experts predict that 2021 might be a revenue bombshell for Facebook with $94 billion in Facebook ads.
2. Voice Searches
Voice search is currently not a part of Google’s algorithm, but it is true that voice searches are gaining popularity day by day. Hence, optimizing your website for voice searches might give you a first-mover advantage when voice searches become a core ranking factor.
According to experts, content needs to be optimized, especially for voice search. This can be done only if the content uses voice-searched keywords. Hence, optimizing your content with more direct approaches will help you synchronize your content with voice searches.
3. Local SEO
Over the last couple of years, Google has focused on the Local SEO algorithm. Today, if you have a business with brick and mortar location, you need to have a good local SEO presence. If we compare the local SEO with the broad SEO, Local SEO wins by a fair margin. The reason is simple Local SEO is all about local people looking for a nearby solution.
To revamp your Local SEO, you first need to verify your business. You can do this by Google My Business or Google Listing. This can significantly boost your Local SEO Rankings.
4. Featured Snippet
For many years, the goal of SEO managers is to rank their websites. But as we move through 2021, SEO managers will be more focused on “Zero Rank”. Don’t be surprised by Zero Rank. Position Zero here refers to the “Featured Snippet”.
The featured snippet works differently than the other SERPs. You will see featured snippets separated by a small rectangular box above the number 1 ranking result for starters. It is not necessary to have any ranking to showcase your website in the featured snippet. It is all about how accurate your contents are to search queries.
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5. Interactive Content
Here are the trends that, technically speaking, have been around for years. Yes, you guessed it correctly, Interactive Content. Users like to interact with the content they come across. Interactive doesn’t mean promotional. It is simple content where users and administrators share their thoughts.
Interactive content like quizzes, surveys, open-minded questions, polls, and giveaways will remain popular content to engage with the audiences.
While these digital marketing trends do not showcase the complete list, it certainly encapsulates some of the major digital marketing trends of 2021. These marketing trends can help marketing managers to boost their reach and expand their audience bandwidth.
These trends are capable of bringing in new leads and changing the whole ROI curve. Looking deep into these digital marketing trends will give you an insight into how the market will perform this year – thereby giving you an edge over your competitors.