Business

What Is a Video Brochure and How Do They Work?

Marketing is key for all businesses; it’s how you get your brand noticed. You can’t expect to get much attention without a marketing strategy. But there’s a difference between just marketing and good marketing. Marketing will get you seen; good marketing will get you heard.

The online space is incredibly saturated, so it’s a lot harder to stand out (and will only get harder). Trying something new is the way to attract and intrigue your audience.

Video brochures are a unique way of getting your brand out there and explaining your product in an exciting way. This can make you more memorable to your audience, which is what marketing is all about.

When you’re handed a paper brochure, most people are likely to chuck it in the bin. But with a video brochure, who wouldn’t be intrigued by the video inside? That’s enough for them to stop in their tracts and have a watch, and potentially even share it around to others.

This article will look into what a video brochure is and how they work, so you can decide whether you’d like to add it to your marketing collateral.

What is a video brochure?

A video brochure is a unique way to display your product or service. It is an assembled card product with a screen inside, usually LCD, which plays a video. It can be used as an interesting marketing tactic, or it can help convey information such as staff training or open days or real estate video tours.

You can include more information in a video without being too overwhelming for your audience, and it has been widely reported that customers are wanting to see more video content from their favourite brands.

What sizes do they come in?

Video brochures can come in a variety of sizes and can therefore be used for different purposes. Most brochures will come in sizes from 2 to 10 inches, but certain video brochure vendors may offer custom sizing if required. The best sizing for you would depend on your video type, so get in touch with a vendor to discuss your options.

You can also get an LCD business card to wow potential clients and customers. Video brochure boxes are also available if you’re looking for something even more unique on a larger scale. You can place samples of your product in the video box to make it even more alluring.

How do they play videos?

Video brochures work in two different ways, they can either play the video automatically when the brochure is opened, or they work with a button configuration.

Most video brochures will support videos in MP4, PNG or JPEG format.

How long do they last?

Video brochures have a battery life that lasts for around 90 minutes, but they can be recharged. You should get a USB cable with your brochure, simply connect it to a desktop or laptop and it should take around 30 minutes to completely recharge. Then you can watch your video over and over again for another 90 minutes!

Some video brochure vendors may also offer other battery sizes for longer playback if you require.

Softcover or hardcover?

There are two main types of video brochures, a softcover finish, or a hardback. Like a paperback or hardback book, a hardcover offers a more professional and luxurious touch, but a softcover does just as good a job.

Why try a video brochure?

It’s not unbelievable that customers prefer watching video content to reading long-form copy; it’s easier and more entertaining. So, if you want to get your brand out there and keep your audience’s attention, a video brochure could be ideal. You can get complicated information out there to your audience in an easy-to-digest way. You can make it fun to watch as well!

Try something new

If you’re wanting to stand out, doing something new is crucial. A video brochure not only offers you the opportunity to get your product out there in an innovative way but it’s almost guaranteed to keep your audience’s attention for long enough to make an impact. Give it a go today and spice up your marketing strategy!

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