What is life without goals? If we’re not ambitious and don’t have a long view of life, it will be incredibly dull, seeing as we won’t end up going anywhere. Anyone and everyone needs goals and ambition to make it in life. This is true whether these are personal goals, like learning how to use photoshop, or business goals, like adding 100 new regular shoppers to your roster in the upcoming quarter.
The problem is, of course, that goals can also be extremely frustrating if we don’t know how to go about achieving them. The trick is figuring out specific goals, not large and ambitious goals that remain amorphous in our minds. Doing more about your social media accounts is not a well-defined goal, and it’s one that will inevitably end in frustration. Posting on social media three times a week in order to up your conversion rates is a great goal, and as long as you define how much of a conversion growth you’d like to see, you’re far more likely to achieve it. Goals need to be relevant and clear-cut in order to be useful.
With that in mind, let’s take a look at some examples of relevant goal-setting in practice. How do the pros use their goals to showcase their best skills and take their enterprises to the next level? Read on to see exactly how it’s done.
1. Improving your SEO is completely attainable.
Unless you’re living under a rock, you know that a website is a crucial element to a successful enterprise these days. With so many sites out there, however, how can your online store cut through the noise and make a splash among potential shoppers? The answer has many facets, including web design and market research to identify your target audience, but a huge component is SEO (search engine optimization).
Shoppers usually take to their favorite search engine to find a new online store to buy from, whether they’re buying jewelry or bubblegum. Therefore, it’s crucial that your online store should show up towards the top of the SERPs (search engine results page). This is done by optimizing your site to include more keywords and high-quality links.
If you cater to a local market, it makes sense to work with a local SEO firm for an optimization project. If you’re heading up a large or small business in Denver, work with Denver SEO Services to get your product pages in front of the eyes of your target shoppers. A great SEO firm will help you create measurable goals, like updating the metadata for all your product pages in the next month or adding sufficient keywords to your company blog by the end of the quarter. By defining this goal in a clear way and measuring conversion rates, you can tell if the outcome of this goal is sufficient or if it needs some tweaking.
2. Taking your online presence to a new level of engagement can be easy.
Your online presence isn’t limited to your web design—not by a long shot. To really meet potential customers where they’re at, you need to master the art of social media. Thankfully, social media platforms provide a framework within which it’s clear how to measure results. These platforms track how many potential customers (and all the social media users are potential customers) engage with your product images.
Before long, it will be clear which product images do better than others. Also, you’ll probably notice that product photographs that were taken by a professional photographer do better than those you took in the bright sunlight with your iPhone or Android.
Unless you’re a photoshop expert, product photography is a service with a great ROI. So much goes into product photography—owning the best camera, how much to open the camera aperture, and more—that it’s just easier and more effective to get a professional photographer to take photos of your products for your product pages.
You’ll see yourself meeting your company goals and expanding your reach if your choose to enjoy the full benefit of product photography. Plus, great images mean that content marketers and social media influencers are more likely to partner with your brand. That will take your online marketing up a notch for sure, as influencers can reach buyers you would never have access to otherwise.
3. Keeping your assets safe and well-managed is a breeze.
Another goal that many business owners set for themselves is to get some clarity when it comes to asset and product management. This is so much more than just doing an inventory checkup at the end of every month. Product management is such a powerful tool that capable and powerful role models such as CaitlinGossage are hired by major firms to take care of it.
A full organization’s growth will only be held back if there’s a dearth of information regarding the location and maintenance requirements of various assets. Otherwise, why would important firms like Forthlane Partners hire a big name like Gossage, with years of experience in asset management and a wealth of academic degrees, to manage their assets?
Gossage is a lawyer, with a B.A. from McGill University in Montreal and a J.D. from Windsor, not to mention an L.L.M. from Jean Moulin Lyon 3. This alone should make it clear why part of your growth strategy should include an important thing like hiring a professional asset manager.
Business strategy and business goals are complicated to set, and it’s even more complicated to keep track of the key results that show that growth is actually taking place. Take advantage of various use cases when you’re doing your strategic planning, and never stop learning new skills when it comes to setting a business strategy for the entire company.
Something as simple as listening to OKR podcasts on a regular basis can make a difference. OKR is an acronym that stands for Objectives and Key Results, and an OKR podcast can teach any business owner a lot about using OKR tools to achieve powerful objectives and see their enterprise grow.