Opening a floral shop is a great way to monetize your passion. However, as with any business, the goal of starting a flower shop is not solely to make it a way of life but to also make and maximize profit. To achieve this, you’ll need to apply clever marketing strategies. Admittedly, flower shops experience high demands for bouquets on special holidays like Valentine’s Day and Mother’s Day. However, as a savvy florist, you don’t have to wait for the holidays to sell bouquets. On that note, here are four quick tips to improve your flower shop.
1.Create unique floral arrangements.
Flowers are like colors—they stir emotions. Therefore, the best way to set yourself apart as a florist is to create unique arrangements with foliage plants, sunflowers, daisies, outdoor plants, and houseplants. You need to create arrangements that speak to your customers and align with the occasion and season.
Also, don’t miss an opportunity to showcase your spectacular wrapping skills when wrapping a flower arrangement. For instance, using decorative wrappings and simple, intimate details like a felt heart or paper butterfly on a birthday flower arrangement will increase the positive effects and emotions of receiving fresh flowers. Everyone loves to receive gifts, and beautifully wrapped happy birthday flowers will make the perfect birthday gift for a flower lover.
2.Double down on customer service.
Customer service is vital in any business. When customers have good experiences, they’re more likely to refer your business to other people, improving your flower shop. However, while trying to gain new customers, remember not to neglect your existing customers.
Leveraging your existing customers will increase consumer loyalty and satisfaction. Make efforts to talk and connect with them as you help them choose between carnations and sunflowers. For instance, if a customer requests a birthday flower arrangement for their family member or loved one, you can ask a few questions to inquire about the recipient’s character, likes, and dislikes.
The answers to this question will help you create a beautiful bouquet using the recipient’s favorite flowers. Additionally, a unique and beautiful floral arrangement will leave a lasting impression in the minds of your customers and will keep them coming back for birthday flowers next year as well.
Another way to improve your customer experience is by rewarding loyal customers with promotional products and sending personal emails. Customers have faith in businesses that send them emails on their special day and appreciate them for their patronage.
3.Create an eye-catching window display.
The floral business is very visual. As such, visuals should be the backbone of your marketing strategy. You need to make both the interior and exterior of your shop to be as attractive as possible. You also need to ensure that your exterior is good looking enough to make people want to stop and shop for your blooms.
An excellent way to make a good first impression is by decorating your window display nicely. Admittedly, floral purchases aren’t typically spontaneous. However, this should not stop you from doing everything possible to encourage it. So, suppose your window display and signage are not up to the mark. In that case, you should consider redesigning them to display the various beautiful flower arrangements you have, from lilies to orchids, tulips, and red roses.
4.Build your brand on quality.
Branding is critical for business growth as it promotes customer loyalty. Therefore, you should make efforts to build your brand on quality. You can take cues from established brands to know how to place your floral shop as a trustworthy company. If you don’t have a website, this is something you should consider. It’s one of the easiest and cost-effective ways to win a customer’s confidence in your brand. Make sure that your website is uniquely designed and the web pages load quickly.