Are you thinking of launching your ecommerce website and generating massive revenues like other industry players? The timing couldn’t be better. Now is the best time to enter the Australian ecommerce market. However, as the market is flooding with more players, you must take the right steps to ecommerce success to stay ahead and be competitive. And that’s what you’ll learn in this post. Read on to find out more.
1. Plan and Prepare
Indeed before you leap, take time to plan and prepare because ecommerce just as competitive as offline business. Create a proper and well-thought business plan. Get started by:
- Choosing a niche so that you can stay focused and cater to your target audience
- Understanding your audience.This will clarify how to run your ecommerce store, design your online store, and advertise them for maximum impact.
- Understanding their buying motives to develop a unique value proposition to fill their unmet needs
- Performing competitive analysis to understand better competitors such as evaluate their offerings, web design, online store layout, features, and navigations.
2. Build Your Brand
Build your brand by working around the brand name, logo, colours, brand persona, voice and image. All this will help you create a brand that appeals to your target audience and gets you noticed. Building your online brand is fundamental to interacting with customers and building strong and lasting relationships with them.
3. Invest in a Quality Ecommerce Website
Your ecommerce design needs to be engaging, sticky and high-converting. Therefore, work with a professional designer and discuss your ecommerce functional specifications, requirements and needs with them to get a website that works as a welcoming online storefront and a sales converting machine. It is crucial to discuss your requirements because ecommerce websites differ in functionality and features. Make sure that you tick the following:
ü Ease of use
ü Ability to integrate
ü Browser and device compatibility
ü Ease of product set up
ü Integration of extensions
ü SEO suitability, etc.
It is important to understand that a well-designed ecommerce website should be more than just a visually appealing storefront; it should be well-planned and easy to navigate, delivering the best user experience. Remember that if your customers have a great shopping and service experience at your ecommerce site, they will become returning customers, which is what every e-tailer wants.
Therefore, make sure that the site is custom designed and not a cookie-cutter template. You need to make sure that graphics, layout, and everything in-between synchronise and seamlessly reflect your brand image and persona.
Also, when getting your store designed, make sure that the CRO (conversion rate optimisation) of your store is high. Although conversion rate optimisation is an ongoing process, the initial ecommerce design can greatly impact conversion rates. However, the best way to get this number soaring is for the designer to focus on colours and fonts, product image quality, calls to action, shopping cart design, etc. If you get all these right, you know that success is inevitable.
4. Ecommerce Build and Set-up—Other Crucial Functional Features You Can’t Afford to Miss
When it comes to ecommerce store building and set up, other crucial features that you can’t afford to neglect are:
· Web Hosting
If you want to stay competitive, you need to fast hosting service. If you have a large ecommerce website, you might want to consider a VPS virtual private server. However, if you are tight on budget, a shared server is a good starting point.
· Online payments
Integrate payment options so that your customers can pay smoothly and conveniently. You can use merchant accounts or payment gateways.
Work with shipping partners that support Australia Post Integrations. You can add multiple couriers as you grow and scale your business.
If you plan to provide customers with the flexibility to pay via credit cards, purchase an SSL certificate for security. Also, keep it current so that your shopping cart continues working.
5. Optimise and Scale Your Design—Keep Analysing and Refining
Once you launch your ecommerce store, make sure to continuously optimise and upgrade the design to meet the ever-changing market needs. Continuously test a range of variables to improve site performance, such as creative design, audience, navigation, layout, content and digital marketing strategies.
Ecommerce performance analysis and refinement are important to keep your customers hooked and continue to deliver them memorable experiences each time they shop with you. Ecommerce performance analysis will help you gain invaluable data and insights about:
- How customers found your site
- How they use it
- The most visited pages
- What products are popular
- What does and doesn’t work for your store success
Once collected, when you interpret and understand this data, you will gain more clarity of where your ecommerce stands and what areas you need to improve in terms of site design, performance, customer engagement and conversion to get better results and deliver excellent experiences.
Remember that new ecommerce stores often have to go through several tests and refine them over time to create a design that works best for the customers and your business.
As you continue to test designs and layouts and provide exceptional products and services to customers, you can grow your business and achieve success. There is no way to eliminate all the risks associated with launching a new brand and an ecommerce store, but there are plenty of ways to improve and increase your chances of success. Good luck!