5 Ways To Effectively Manage Brand Ambassadors
Marketing your brand effectively is a sure way to get leads for your business. A successful marketing campaign needs a good plan and strategy. It’s indisputable that digital marketing campaigns are the first that come to mind to business owners who want brand exposure. These include social media, website, and email marketing strategies.
However, you can stretch your efforts further by having online brand ambassadors introduce your brand to their followers. People love a trusted voice, especially when they want to learn more about a product. As long as they hold some degree of influence over your target audience, your brand ambassador can be anyone: a customer, an employee, a social media influencer, or a partner.
Many business owners prefer to invite social media influencers to be their brand ambassadors due to their large following. Of course, the trade-off is that they’re usually more costly to collaborate with. If you’ve got multiple brand ambassadors, you need to understand how to manage them to maximize the efforts and resources you’ve invested in them. Using brand ambassador software is one of the most effective ways to keep track of your ambassadors and their impact on your marketing campaigns.
Read on to know some ways that can help you manage your ambassadors effectively:
Set Goals For Your Brand Ambassadors
Every good plan begins with a specific expectation and goal. Therefore, you need to discuss with each brand ambassador what’s expected of them and the project deliverables. Some of the goals often shared by all ambassadors include the following:
- Grow brand awareness
- Drive conversions
- Boost sales
- Enlarge brand audience
- Expand social media following
- Inculcate customer loyalty
Your brand ambassador should be informed about the values and ethos of your company and the expected outcome of your marketing campaign. If you need to identify a good ambassador, ensure you get one who loves authenticity and is willing to use their charisma and knowledge, as well as their social media channels to deliver on your key performance indicators (KPIs).
Know Your Brand Ambassador’s Goals
Remember that this should be a partnership where both your brand and the ambassador can experience growth and increased revenues. Most well-known and established ambassadors only work with companies that identify with their personal beliefs and values. Furthermore, get to know your ambassador’s environment, preferred content, content style, and how your brand is positioned to resonate with their followers.
Define Your Ideal Ambassador
Before you go out there and inform potential brand ambassadors about your marketing campaign, take the time to define your ideal ambassador. Firstly, it would be important if your brand ambassador is an enthusiast of your brand. Their genuine passion will translate into effective social media marketing efforts, which will then inspire their followers to choose your products. Moreover, try to go for an ambassador who has authority in the industry or niche your brand and products belong to. For instance, if you want to market soccer boots, a professional footballer would be the most suitable brand ambassador.
Recognize And Reward Your Ambassadors
Your brand ambassadors need to be motivated for them to continue promoting your brand. On the contrary, you might be fortunate enough to collaborate with ambassadors who are willing to promote your brand at no cost. However, appreciating their efforts will go a long way in encouraging them to support your campaign. Rewards may not necessarily be in terms of money. It could take other forms such as store credit, freebies, gift cards, or something else that may work best for you and your brand ambassadors.
Create a schedule for when you should be giving out the rewards to your ambassadors, and inform them when they should be expecting their rewards. Moreover, you can recognize your ambassadors to make them feel appreciated by your company. You can appreciate them through the following gestures:
- A written thank you note
- A shoutout on social media
- Featuring them in a special column on your website
Monitor The Progress Of Your Ambassadors
Every time your ambassador posts content featuring your brand or products, you can expect reactions from their followers. These may take the form of likes or comments on social media. Agree with your ambassador on the metrics that your company will track from their efforts. You can acquire software for analysis that helps you keep track of the following metrics:
- Shares and reposts
- Issued rewards
- Engagements and impressions
- Frequency of their posts on social media and personal blogs
Finally, maintain close communication with your ambassadors using the brand ambassador software. You may also use this software tool to search for more brand ambassadors.
Collaborating with brand ambassadors in your digital marketing strategy can help you boost the number of leads for your company and improve brand awareness. Consequently, their efforts may result in improved business revenues. Remember that your ambassador doesn’t necessarily have to be a celebrity, though a celebrity will have the advantage of having access to a wider audience.
Manage your ambassadors by setting goals for the campaign. Also, learn more about their personal goals to ensure that the collaboration is mutually beneficial, especially if you’ll enter into a commercial contract. Reward them for their efforts and monitor their engagement online in the various platforms they’re using.