Telemarketing is a great way to get in touch with potential customers. Therefore, telemarketing could be advantageous because it allows salespeople to reach out to more people than they would rely solely on.
There are many different types of telemarketing, but this blog post will focus on some of the most popular ones to achieve the marketing goals.
Types of Telemarketing You Must Know
Here are the 4 essential types of telemarketing which is necessary in every business.
1. Inbound Telemarketing
Inbound Telemarketing is a more sophisticated form of cold-calling the prospects, where the goal is to get them to be happy with their newfound service or product and contact them back on their own accord.
Inbound telemarketing is about extracting the customer’s enquiries before they happen. It is about identifying customers on the verge of making a decision and influencing them to make the decision.
This is usually done through social media, email or direct marketing channels.
2. Outbound Telemarketing
Outbound telemarketing is the act of calling or sending out advertising (or similar) material to people who are not expecting it. Sometimes also called cold-calling, this strategy challenges the marketer because they have to work hard to sell the product to the prospect who does not know who you are.
This tactic has evolved over the last 15 years as direct marketing departments downsized and more emphasis was put on internet delivery methods, but firms are now beginning to discover that often cold calls are more successful than other traditional tactics. The effectiveness depends largely on the industry and target demographic.
3. B2C Telemarketing
The industry is telemarketing terminology for Business to Consumer (B2C). B2C telemarketing is conducted over the phone to obtain information from prospects about their product preferences or shopping habits.
This information helps to optimize advertising spend. The basics of this type of telemarketing includes finding a list, cold calling the list, qualifying callers, and screening out bad leads. In addition, B2C Telemarketers often use automation software that capture leads by mining databases for prospects with interest in your company’s products or services.
Telephoning consumers proves effective because it brings companies into direct contact with prospects that they might not otherwise reach by other means–even though there are some disadvantages such as low conversion rates and high overhead costs associated with this process.
4. B2B TeleMarketing
B2B telemarketing is a type of marketing that involves using a phone to engage with and solicit interest from people for one’s business.
Telemarketing is an excellent way to turn prospective customers into actual ones. Of course, with email, you’re missing the human interaction aspect, but long gone are the days when we had to place calls manually; there are now zillions of powerful auto-dialers that connect with every lead generation source you can think of—and more!
B2B telemarketers require amazing industry knowledge because they will engage in interactions with the prospects and direct new opportunities. This can lead to an effective sales process and help convert the leads into customers.
The above are the different types of telemarketing that you can use for your business to get started with an effective sales process.