Every business has a company culture, a set of written and unwritten rules that serve as the fundamental framework through which the workforce operates. Albeit not set in stone, it is often made up of values, beliefs, standards and behaviors inspired by the company’s founders and leaders, among others, that the entire workforce of a business follows. Simply put, the similar way how all employees behave reflects your company culture.
Aesthetics as well as atmosphere play a part in shaping company culture and even play a pivotal role in the success or failure of an organization. These include office layout, dress code, social calendar, and perks program – things that show how a company treats its employees and what the latter can expect from a life working in the company. Company culture can influence decisions on the type of people that would be a better fit for your company and even who your clients would be.
Making The Right Choices
The success of a business mainly depends on the choices the owner makes – choices that can result in a flourishing workforce along with a loyal customer base, or the exact opposite. So, what is the key to making the right choices with regard to company culture? While it can be addressed as easily as using HR services for small businesses UK or any other country you are in offers, putting yourself in the shoes of your customer and deciding on what you value when making a purchase or seeking professional services can help you come up with the essential attributes or mindset needed for success.
Things To Consider
The world, especially when it comes to business, is becoming more and more fast-paced, and there may be a few things that would be left behind. Albeit you currently have a culture that works for your company, eventually, changes would have to be made to keep up with the times.
These days, company culture is among the main things that help people form decisions on whether or not to join or stay in your company. If you’re able to form a great culture, you should be able to secure a loyal and productive workforce and most of all, a solid customer base. This is why it’s essential that you are aware of their needs and make adjustments to meet them. One example is a customer purchasing your product online. Before proceeding with the purchase, he or she would be going through the following considerations.
Your company is able to:
- Admit a pricing error to the customers, and then promptly correct it by refunding the overcharged amount.
- Explain in detail to the customer about the sourcing as well as the production processes of products, so that the customer could make an informed decision.
- Disclose a mistake in the product description and apologize to the customer right away along with offering a full refund or an alternative solution.
- Clearly outline its service agreement’s terms and conditions, as to avoid confusion and misunderstandings with the customer.
What you offer is reasonably priced:
- You offer something that your competitor doesn’t.
- You have top-notch customer service, including aftercare support.
- Your costs are competitively priced.
Your company respects and takes care of its customers by:
- Checking in on customers to ensure they’re satisfied with what you do for them.
- Making customers feel welcome.
- Offering any form of loyalty benefits.
- Having the most qualified staff in dealing with customer queries.
Your company is easy to deal with, with a knowledgeable staff always ready to cater to your needs:
- Your staff is always happy to help with anything, no matter how small or how big the concern is.
- Are you always available for a call or instant online chat? Are you active on social media?
Your website is mobile and user-friendly:
- With mobile devices making it more convenient for consumers in browsing different websites, you have to make sure that your own site is mobile-friendly. Customers would be using their mobile devices in buying your product, so invest in making your website easy for them to use and clear for them to see why they should be doing business with you.
Your returns or refund system is smooth and fast:
- If a problem occurs, customers want it to be put right as soon as possible. Do you offer a collection service for returns? Do you offer temporary equipment should there be a wait for repair or replacement?
Coming Up With A Great Company Culture
Nobody wants to waste money and spend it on something that doesn’t provide the desired result. With today’s challenging financial climate, you would want to ensure that your customers are spending their hard-earned cash in the right place. With competition in the eCommerce world getting fiercer and fiercer, providing the cheapest deal and having a great product is no longer enough. You also have to ensure that you have the best team to provide assistance and aftercare to your customers, and you can start that by having a great company culture. For small businesses that couldn’t yet invest in a full HR department to help out with this concern, outsourcing HR services would be worth investing in.
For more help creating a culture that your customer’s can trust, please see the resource below.
Infographic provided by Riveron – accounting advisory professionals