Search engine optimization (SEO) is one of the most important aspects of website marketing, as it is an essential tool for both Search Engine Marketers & SEO consultants. In layman’s terms, SEO is the art of increasing the amount and quality of site traffic to either a website or a specific web page by search engines like Google, Yahoo! etc. SEO targets both free and paid traffic and hence is more economical.
The basic purpose of search engine optimization is to rank a website high in the results pages of major search engines such as Google, Yahoo! etc. The aim is not just to make the website visible to internet users, but to attract the necessary visitors that result in increased sales and revenue.
As far as the techniques of SEO are concerned, it incorporates several elements of a complex process. It starts with the research of keywords or key phrases that are targeted for the site. These keywords or key phrases are generally researched from a wide range of sources so as to cover all possible categories. This includes web pages, articles, press releases, classified ads, blogs, forums, etc.
The next step in the process is to analyze the competition of the website. If the website is new and there is low traffic then one can ignore the website. Similarly, the website may have enjoyed a good ranking on the first visit but this could be quickly changed due to popular keywords being used by competitors. To understand the functioning of search engines better, one should also study the traffic patterns. Every page of the website receives a varying amount of traffic, which could be either positive or negative. These rankings are important determining factors for the ranking of the website.
Another important task of SEO is creating meta tags and other descriptions about each page of the website. These descriptions are used by the search engines to provide a better understanding of each page. Keyword density, headings, and images are some other important aspects of search engine optimization that help to rank higher for a particular website.
Search Engine Optimization is a vital process for both small-scale and large-scale businesses. This helps in improving the website traffic as well as the business. The process involves careful research, strategic planning, and careful implementation. This has helped many businesses to achieve their target goals successfully. SEO has definitely proved to be an effective tool for online marketing.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.