In today’s modern business world, companies across all industries have adapted to rapidly evolving consumer trends. However, e-commerce and online shopping haven’t changed the game for only retailers, as the vast majority of people now take to their mobile devices or favorite apps to discover both new product announcements and services. With that in mind, how can different types of businesses utilize various digital innovations for better customer outreach and market exposure? The good news is that there are many ways for both startups and larger corporations to increase their sales using cost-efficient methods.
If you’re a business owner looking to increase your online presence and profitability, there are a few easy steps you can take to increase your overall success. Here, we will look at just three proven ways to boost your sales, no matter your industry.
1. Social Media and Influencers
Although it may seem like a basic tactic, the importance of social media profiles and an online presence for your company can’t be stressed enough. Not only are the vast majority of these sites free to join, but the connectivity and networking among potential clients and customers can prove invaluable for word of mouth. The best example of the strengths of a good social media strategy could be along the lines of an independent company, such as TrulyMama, which provides products, reviews, and advice regarding a wide range of baby products. For the launch of their new Snuggle Me Organic infant lounger, TrulyMama posted announcements and updates on their official website, customer review sites, and even the company’s own social media profiles.
Such a tactic could work wonders for your company. Across all social profiles, you can offer a presentation of your company’s product line, including its background and other complex ideas that could benefit a loyal customer base. By supplying proven “influencers” with information or sample products prior to a launch, you can have multiple levels of free advertising long before the item meets the public.
2. Video Marketing and Outreach
Due to the popularity of online marketing and app-based consumer trends, video content has become a great way to present information to an entire demographic. Potential customers who don’t have the time to heavily research a new product of interest can easily watch an explainer video or similar type of video that offers a full presentation in a succinct way. For example, if you’ve ever wondered what is an explainer video and how it can help your company, imagine a professional-grade short film that can inform your target audience about all of the most important details regarding your products. Whether you opt for an animated video or live-action one, an in-house explainer video can feature a voiceover narrator who specifically itemizes elements of your company’s offerings. Likewise, motion graphics can underline the many features and options, as well as related graphs and charts. Once completed, you can post the completed film on your social media profile or website landing page.
3. Analytics, SEO, and Outreach
Finally, there’s the option of integrating business analytics into your company’s best practices. An analytics platform is an excellent asset that can help any company with their entire production process, primarily by revealing data trends that dictate customer expectations, reviews, needs, and feedback. Collecting and studying data analytics from consumer sites and social media platforms can help your design team with needed product details, as well as allowing your marketing team to better understand feedback available through previous customer history. Likewise, comparing your company’s online presence through both analytics and search engine optimization (SEO) can help you boost your exposure and brand recognition.