If you’re thinking about launching a PR campaign, it’s important to speak with a public relations specialist first. They can help you determine the best way to approach the media, and they’ll have valuable insights into what journalists are looking for. In this blog post, we’ll discuss five questions you should ask your PR rep before launching your campaign.
1. What is your experience?
Public relations agents house a wealth of knowledge about public relations. Before you start working with them, make sure they have the experience to help you achieve your public relations goals. Ask how long they’ve been in public relations and what industries they serve. If their past or current clients are similar to your company, that’s extra good news!
You should also ask about the agency’s or specialist’s strategy and approach to public relations. Do they believe in traditional media pitching, or do they think other methods could be more effective for your brand?
If you’re looking for an international public relations firm, it’s important to make sure the agency has a good understanding of cultural nuances. Ask them how they would publicize your brand in a certain region. If you’re publicizing a health-related product, for example, a public relations specialist should mention cultural differences in the way people approach health in different countries.
2. What kind of campaigns have you launched in the past?
Part of determining if a PR rep is right for you is understanding their experience. Ask them to share some case studies or campaigns they’ve worked on in the past. This will give you an idea of their capabilities and help you understand what type of campaign would be the best fit for your brand.
You should also ask how successful these campaigns have been. Unfortunately, not all campaigns are successful, but you want to work with a public relations specialist who has a solid track record. Ask about specific public relations goals, and how the PR firm helped achieve them.
Are you looking for a public relations campaign that’s focused on media impressions? If so, ask your PR agent about past campaigns that have generated a large number of impressions. Do you want to promote brand awareness? Ask if and how public relations campaigns have helped build brand awareness for past clients.
3. What is the best way to reach my target audience?
You might already know who your target audience is, butPR specialists have expertise in publicizing companies and brands to a wider group of people. If you’re publicizing a product that only appeals to people in their 20s, PR agencies will help you understand how public relations can help publicize your product to a broader audience that includes people in their 30s and 40s.
Public relations agents can also help you publicize your brand to people who aren’t in your target audience. For example, publicizing a product that’s designed for women will not only help publicize your product to women but also publicize it to men.
Ask your PR Rep how they plan to reach your target audience, what channels they plan to use, and how they’ll measure the success of their campaign.
These are just a few questions you should ask PR companies before launching your next public relations campaign. By doing your research and asking the right questions, you’ll be able to find a PR representative that’s a good fit for your public relations needs!