There are over 1.2 billion websites on the internet today, and thousands of web pages come into existence daily. Yet, do they generate the expected ROI?
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Proving and promoting a website’s existence is more challenging than building and deploying it on the internet. There is a lot of competition in the digital world, and you have to go the extra mile to establish a qualified customer base and a unique presence.
Establishing a robust digital presence for your website requires numerous strategic and tactical decisions. However, once you know the secret ingredients for the recipe to succeed, the journey becomes relatively more straightforward. Here we have outlined some proven tips to promote your website and let people know about your existence in the digital space.
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Ensure your website is SEO-friendly
Search Engine Optimization is the foundation upon which your website’s organic rankings rest. You want to increase your visibility, online presence, and traffic on your website? Ensure your website is crawlable indexable.
Most internet users do not even go beyond the first page when browsing for information and products. Ranking on the first page guarantees a profound presence on the internet and consistent traffic to boost your sales unbelievably.
An SEO-friendly website has numerous on-site and off-site elements. These include keyword integration, valuable content, quick loading times, backlinks, etc. All of these need to be consolidated into a robust SEO strategy to maximize ROI. Optimizing a website for search engines is a time-consuming process, and finding the best resources to perform each step can be hectic. However, you can use free SEO tools to simplify the process or hire an expert agency to help you out.
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Develop a content marketing strategy
Producing the right content and dispersing it on the internet can help build online trust and presence. An SEO-friendly website thrives on quality, informative content in the form of blogs, articles, videos, images, etc. The content you create and deploy on your website helps internet users find you among numerous other similar websites.
However, dumping a truckload of content on the internet isn’t going to help you build a robust online presence. You need to develop an all-inclusive content marketing strategy that outlines the type of content to produce and the channels to market it through. A company blog, guest blogging on other prominent websites, and link-building are elements of a content marketing strategy that help build digital authority. With increased digital authority, your website rankings climb up the SERPs, eventually leading to more traffic and revenue.
However, it is essential to realize that creating high-quality content that adds value to the target audience drives a successful content marketing strategy. Without adding value, all your efforts will be in vain.
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Dive Into social media marketing
More than 3.78 billion people use social media globally. Not to mention, platforms such as Facebook, Instagram, and Twitter hold the power to make content go viral in a matter of a few seconds. Now imagine what a piece of viral content can do for making you known to a large potential audience? Wonders!
Posting content on social media helps builds your brand identity. You can use the same content to redirect customers to your website to become aware of additional products and services that you offer. Or so that you can provide them with additional information within your niche. Furthermore, you can leverage paid social media advertising to reach out to more customers and generate leads and conversions. With the help of CTAs in paid ads and organic posts, you can double down your social media marketing efforts to gain more website clicks.
It is advisable to keep your social media content strategy in line with your other digital marketing efforts. A mismatch can be counterproductive.
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Update your business listings
Have you ever noticed the location-based list of businesses on the top while searching on Google? That grabs most of ours attention! And the best part is, you can also be a part of those listed businesses effortlessly.
It would be best if you were specific with the location, company information, and descriptions in your business listings. This helps the potential audience to navigate to your site easily. And if you’re a start-up, you do not have to spend too much money in this regard. Establish your presence on Google My Business, which is free, and see how you get a boost to your website’s incoming traffic from local audiences.
Also, search for more free business listings like Yelp, Yellow Pages, TripAdvisor, or LinkedIn Company Directory and repeat the process.
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Use Pay per Click (PPC) advertising
And if you’re still having trouble letting people know about your website, you can always shed a few pennies if you have some to spare! With PPC, your website appears on the very top of the search engine and grabs the audience’s attention immediately. The critical factor here is researching and using the correct user’s intent-based keywords. Once you complete the keyword research, the search engines’ ad tools help you set the demographics and set up the campaign.
However, it is imperative that you revisit your SEO and marketing basics. Only then will you be able to understand the right keywords to choose for a successful PPC campaign. Different keywords have different search volumes and varying potential to drive traffic to your website. Generic keywords may bring a lot of traffic, but they are highly competitive to rank for and thus more costly per click. The same is the opposite for more specific, long-tail keywords. Knowing the correct keywords to use in a PPC campaign can prevent you from incurring losses.
Final Thoughts
While you are promoting your website, ensure consistency in various aspects of your overall strategy. Beginning with SEO is not an option but a critical step. Whatever else you do will come next because your website needs to be indexable and usable for people to know t even exists.
Ensure that you find the target audience’s pain-points and build your content marketing strategy around them. Whether you do blogging, social media marketing, PPC, or all, ensure quality and consistency to develop a robust brand identity.
