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How to create Facebook ads that convert

If you want to advertise on Facebook, then you’re in for a treat. Facebook has the most users of any website in the world. If you want to get your message out there and have the opportunity to reach millions of people, then it’s definitely worth considering paying for some advertising space. It might seem like a lot of money to spend on Facebook advertising but if you get the results you’re after, it could be pretty cheap. With the help of a Facebook ads agency you can get up and running on the platform in no time with great results, alternatively, you can self-manage but it will be a bit trickier.  In this article, we outline how to create ads that convert:

Ad Content

When writing your ad copy, try to keep sentences short. Don’t write a novel or an essay because nobody will want to read it! You want people to see what you are offering and then click on your ad.

If you’re using an image, then try to use a picture with good quality and one that is relevant to what you are offering. If you want someone to buy something, it might be worth including the price of the item in the description or somewhere else in the image.  

When you’re writing your ad copy or posting information on Facebook, try to use some of the language that people use in their posts or statuses. People tend to make a lot of spelling and grammatical errors when they write online, so it can be difficult for people to know whether or not it’s just a text post. If you talk like people normally do when writing online, then you will be more relatable and they are much more likely to read what you have to say.

Try asking questions in your ads. This is a good way of getting people to respond. If you’re offering something for free, then asking questions like ‘who wants…?’ or ‘do you want…?’ can help get your message across and encourage people to click on your ad.

Split Test

If your budget allows it, try out multiple variations of an ad. For example, if you’re offering a certain product for sale, you could try different images of the same product and see which one works best. If you offer multiple products, it might be worth trying out at different prices as well. A digital marketing agency can provide strategic guidance and assist in this process. 

Add A Clear Call To Action

If your ad is getting a lot of clicks but no sales then it’s likely that visitors are interested in what you have to say but they’re not clicking through. You could try making your ad a little more obvious as to what you are offering and repositioning the call to action button so that it is easier for someone to click.

If you want people to download something from your website – an ebook or a guide – then create a Facebook advert that asks people to click through to your website. Facebook knows that you’re offering an incentive and they will give the ad more ‘boost’, allowing it to be seen by more users.

Facebook has the most users of any website in the world, which means that it’s a great place to advertise. In this blog post, we’ve provided some tips for creating Facebook ads that convert including keeping your ad copy short and relevant, leveraging questions to get people interested, trying out different versions of an ad with similar images or prices and using language that is relatable.

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