A digital content strategy is your actions to create, distribute and manage your digital content. It’s the foundation for everything else that happens on your site and can make or break an online business.
The good news is that all companies have a digital content strategy, but not all strategies are created equal.
In this article, we’ll walk through seven ways that you can improve your digital content strategy so that it truly helps grow your business:
1. Define Your Goals
Defining your goals is the most important step in creating digital content strategies. With clear goals, you can measure and analyze your progress toward them. Additionally, with defined plans, it’s possible to know whether or not you are on track with what you set out to accomplish.
By setting measurable and achievable goals before starting a project, you can be confident that when it comes time for review and evaluation.
2. Be Smart About Your KPIs
You may have heard of KPIs, but do you know how to use them? The key to effectively using KPIs is knowing what they are and how to utilize them.
KPIs are the metrics used to measure your goals. They should be specific, measurable, and actionable (SMART). They should also be relevant to the business goal you want to achieve with your digital content strategy.
3. Focus on Your Target Audience
To ensure your content is engaging and relevant, it’s important first to identify your target audience.
You can conduct a survey or ask yourself what topics you think would interest them. Once you know who they are and what they like, it will be easier for you to craft content that speaks directly to those needs. Plus, the idea of a business broucher will also get your traffic you desire.
4. Evaluate Your Current Content Strategy
- Look at your content marketing strategy.
- Look at your content plan.
- Look at your content calendar.
- Look at your inventory of existing content, how much of it is still relevant in today’s marketplace, and any new pieces you have recently (or plan to add).
- You can also use tools like SEMrush, or Moz Proves to see what keywords are driving traffic to those pages and whether they are performing well overall on search engines like Google. This can help you decide if they should be part of the next phase of development within your site’s overall structure.
5. Consider Multi-Channel Distribution
Social media is one of the most popular ways to distribute content, but there are many other options. You can leverage email newsletters, blogs, and even print publications in your digital content strategy.
When developing an email newsletter, it’s important to consider what sort of audience you like to reach out to and how often you’d like them to receive updates from you (if at all).
Your blog should include links to relevant social media accounts where people can connect through comments or conversations based on the topic discussed in the article.
6. Humanize Your Content
Use human language.
To be effective, your content needs to be written in a way accessible to everyone, even if you are a professional writer or an expert in your field.
If you want people to read and share your content on social media, it should sound like something they would say if they were discussing the topic. This means using words like “you” instead of “I” or “us”—and including personal stories from real people who have experienced what you’re describing so that readers feel like they know them personally, too!
7. Prioritize Quality Over Quantity
One of the most common errors companies make when creating digital content is focusing on quantity over quality. This can be a huge problem, as it often takes a lot of work to gauge whether your audience cares about what you’re offering.
You can improve your digital content strategy by focusing on the quality of your content. Quality over quantity, as they say.
You want to provide high-quality information that people want to share and talk about and not just stuff you post because it’s easy or quick.