ScoopWhoop | Ten Factors That Affect ScoopWhoop’s Longevity.
The founders of ScoopWhoop are Sattvik Mishra and Sriparna Tikekar. Both studied English from the University of Calcutta and have a Post Graduation Diploma in Advertising from IIMC. In December 2013, Rishi Pratim Mukherjee joined the company as its COO and Co-founder. Debarshi Banerjee, another co-founder, is a M.A. from the University of Kolkata. She previously worked as a Technology Lead at Digivaasi before joining the startup in August 2014.
The startup has already made significant strides, growing from a startup with three employees to a $220 million company with more than two million followers across social media platforms. To reach a wider audience, ScoopWhoop has launched various accounts across Facebook, Instagram, and Snapchat. In addition, the company has expanded into Hindi, aiming to target millennials and gen-z users. However, it’s still a work-in-progress and is likely to double in size in 2014.
The allegations made against Suparn Pandey came just before ScoopWhoop was acquired by Good Glamm Group (GGG). Although ScoopWhoop’s acquisition deal with GGG was unsuccessful, it still faced accusations of sexual harassment and misconduct from employees. The company co-founder has been accused of sexual harassment twice before. But the company has not commented publicly on these allegations. Despite the legal problems, the alleged incident shook the tech world.
ScoopWhoop’s mission is to bring social news to the masses. The company offers entertainment and news about social concerns, as well as listicles on current affairs and sports. ScoopWhoop’s creators drew inspiration from global trending websites like Buzzfeed. But the company wants to do much more than just publish stories – it wants to become a news and video curation website. With its mission to make media accessible to people across India, ScoopWhoop is a welcome addition to the Indian web landscape.
ScoopWhoop relies on a Cloud CDN to speed up content delivery. Since it operates over a global network of servers, its content may not load as quickly as it does on desktop computers. The content on ScoopWhoop is then routed to the nearest edge server for better speed. And ScoopWhoop also publishes verified information about different organizations. The content is checked by ScoopWhoop to ensure it’s a high-quality resource.
Good Glamm, which owns POPxo, has acquired ScoopWhoop. However, ScoopWhoop will operate as an independent brand within GGG. The two founders, Rishi Pratim Mukherjee and Sriparna Tikekar, are still a part of the company. Neither Bhatia nor Mukherjee is currently on board of the Good Glamm Group.