Most companies these days want to be more environmentally friendly. Governments are asking companies to clean up their act, and consumers are demanding it. Eco-friendly is the way forward if you are a business that wants to thrive.
Some parts of marketing are particularly challenging to switch to eco, though, such as giveaways for trade shows. It’s all too easy to give away low-quality products that aren’t designed to last. Luckily there are plenty of alternatives that can be of more value whilst being eco-friendly too. Let’s take a look at five of them:
1. Eco-Friendly Versions Of What You Already Give Away
Some promotions companies have recognised that businesses like yours want to be able to give away branded promotional products that are also eco-friendly. The great news is that the right company will have the same kinds of products you gave away before, but in an eco-friendly design.
Eco stationery, clothing, bags, and caps are all available in planet-friendly materials for the same marketing impact, without compromising your green credentials.
One fantastic way to represent your brand is to give away something that shows your investment in the planet and the future. Seedy packs are a great example of this.
It could be seeds alone, or seeded paper with non-toxic ink branding on it. Seed bombs and seed sticks are also popular because they make it so easy to plant flowers.
If you are in an industry where land use and management are common, you might also be interested to know that wildflowers can be used to effectively boost land biodiversity. This could add a clever and informative angle to the seedy giveaways at your next trade show.
Reusables are a great idea for an eco-friendly giveaway because they help potential customers and clients be more eco-friendly on a daily basis. For example, a reusable tote bag helps people bid farewell to plastic bags.
Plastic bags are used for an average of 15 minutes before being thrown away, and over 500 billion of them are used worldwide. Sadly, most of those bags end up in landfills or the ocean. Other great reusables to consider are water bottles, metal straws, pocket cutlery sets, and coffee mugs.
4. Vegan Food
The vegan diet is known to be better for the environment, a person’s health, and our animal friends. For that reason, vegan food is a great choice for an eco-friendly trade show giveaway. Opt for tasty snack bars, mini chocolate bars, bags of popcorn and crisps (with recycled/recyclable or compostable packaging, of course). You could even pop them all in your branded eco-friendly tote bags!
5. Non-Physical Items
Why not avoid ‘stuff’ altogether and give away the chance to win experiences, like a video message from a celebrity (easily purchased from select sites), a massage, a free coffee from an eco-conscious coffee franchise, or a meal at a top vegan restaurant. More information visit this site: mynewsport
The best thing to do is partner with the businesses you’ll feature in your giveaway so that they can get free advertising in exchange for free or heavily discounted prizes (that you pay for). You could also include discounts with your business as prizes, which encourages first-time buyers to connect with you. Visit this site for more information: rtsnet
“What we are doing to the forests of the world is but a mirror reflection of what we are doing to ourselves and to one another.” – Mahatma Gandhi Click here and show more information: newstheater
Hopefully, the options above have inspired you to make a green step forward for your next event. By making an effort to give your customers sustainable products at trade shows, you boost your brand image and your eco-credentials. For more information visit this site: coschedules